Building an experience for fans at New Zealand's biggest hunting and fishing outlets. Hunting & Fishing is recognized as one of our nation's leading sources of hunting, camping, fishing and tramping product and information.
Hunting & Fishing needed their latest New Zealand store's design and fitout to reflect their current brand theme, whilst incorporating a modern approach - by using natural materials to help create an outdoor feel.
Through careful spatial planning, optimum floor space was achieved for retail stock presentation. With a significant element of security involved, Gaze ensured the gun storage room adhered to all NZ safety regulations and was positioned in the most advisable location. Using natural materials including rocks, timber and plywood, Gaze designed the fitout to clearly reflect the Hunting & Fishing outdoor-themed brand.